Question $1$

$0\mathrm{.}1pts$

Several years ago, SwissAir went out of business. Its board of directors recently announced that the company would resume flying if it could prove that the airline could regain at least $75$ percent of its lost customers. It decided to allocate $$50,000$ to determine the likelihood that its former customers would fly on the airline again and investigate what could be done to increase this likelihood. This description represents which step in the marketing research approach?

develop the research plan

develop findings

define the problem

take marketing actions

collect relevant information