Question: Question 1 0 ( 1 point ) Greener Grass, Inc., is a lawn care company providing landscaping and lawn maintenance to customers in and around
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Greener Grass, Inc., is a lawn care company providing landscaping and lawn maintenance to customers in and around the Chicago area. The marketing team uses zip codes and home ownership to determine whom they will solicit for business. What kind of segmentation is this?
Lifestyle segmentation
Demographic segmentation
Benefit segmentation
Behavioral segmentation
Psychographic segmentation
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