Question $10(1$ point$)$

Scott was listening to the local radio and heard that he could get a free one$-$month trial of a gym membership located across town if he agreed to convince one other person to sign up for a membership. When Scott went to the gym, the person at the front desk told him that the particular area where he lived wasn't eligible for the promotion, which wasn't mentioned in the radio ad$.$ Clearly, the gym had an issue with. $$

a lack of interactive marketing communications

poor vertical communications

under$-$promising and over$-$delivering

ignoring the service marketing mix

its marketing communications not being integrated