Question: Question 1 0 1 points Steven, a construction worker, always buys new gadgets because most of his friends have them. Besides, he relies on reviews
Question
points
Steven, a construction worker, always buys new gadgets because most of his friends have them. Besides, he relies on reviews from his friends rather than on the mass media to make his purchase decisions. It can be inferred that Steven belongs to the category of in the diffusion process.
the late majority
innovators
the early majority
laggards
Step by Step Solution
There are 3 Steps involved in it
1 Expert Approved Answer
Step: 1 Unlock
Question Has Been Solved by an Expert!
Get step-by-step solutions from verified subject matter experts
Step: 2 Unlock
Step: 3 Unlock
