Question: Question 1 0 2 For marketers starting with a new brand, what is the first step to building brand equity? Extending the brand to other

Question 10
2
For marketers starting with a new brand, what is the first step to building brand equity?
Extending the brand to other products
Building a high level of brand awareness
Linking the brand name to points of parity
building deep emotional connection between the brand and customers
Question 10 2 For marketers starting with a new brand, what

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