Question: Question 1 0 ( 2 points ) 3 Kate's firm does marketing research studies for film production companies, and this week they showed carefully selected
Question points
Kate's firm does marketing research studies for film production companies, and this week they showed carefully selected test audiences a soontobe released blockbuster called Love, Explosions, and Laughter. Afterward they presented participants with a series of questions, including one that asked them to rate their favorite movie of all time. Production company executives were thrilled to see that viewers rated Love, Explosions, and Laughter higher than such classics as Citizen Kane and The Wizard of but most likely the reason for this was a decisionmaking bias known as
anchoring.
recency.
representativeness.
framing.
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