Question: Question 1 0 . 6 4 pts In controlled test - marketing some stores carry a new product and marketers manage pricing to see resulting

Question 1
0.64 pts
In controlled test-marketing
some stores carry a new product and marketers manage pricing to see resulting sales.
consumers are allowed to try the product at no cost and are reoffered the same product at a reduced price multiple times.
consumers are exposed to the product in an engineered market situation to guage reactions.
a few representative cities are selected to introduce the product with a full promotional campaign.
Question 1 0.64 pts In controlled test-marketing some stores carry a

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