Question: Question 1 ( 0 . 6 points ) What is the purpose of issue or 'advocacy' advertising in corporate advertising? To correct communication problems with
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What is the purpose of issue or 'advocacy' advertising in corporate advertising?
To correct communication problems with the media, suppliers, and dealers
To generate sales for weak or new products
To promote a social cause or raise awareness about an issue
To communicate the organization's corporate identity
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