Question $10$

Apple has been working on developing a new Apple automobile. Research by the company discovered that several Apple brand associations transferred to this new product, e$.$g$.,$ ease of use; customer friendly. But this research also found that these associations did not provide Apple with an advantage in the automobile category. This means that when it comes to the automobile category, the brand has good $\_\_\_\_\_\_\_\_\_\_\_\_\_$ but poor $\_\_\_\_\_\_\_\_\_.$

$1$ point

fit; opportunity

fit; leverage

leverage; fit

leverage; opportunity

transfer; application