Question $10$

For managers in other functional units to understand information markers have collected from the market and about competitors, marketing managers must:

$$ write reports in the latest marketing jargon available

disseminate reports to only the top managers in the company

use common terminology that managers across functional lines will understand

write reports in at least two different languages

ignore financial aspects of marketing efforts in reports to other functional units

$q,$

Question $11$

According to Van de Ven, the process of innovation is the development and implementation of new ideas by people who over time engage in transactions with others within an institutional context.

$$ True

$$ False

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