Question $10$: One more question. How will Wisdom evaluate the success of its employee advocacy social media strategy? In other words, which metric would best indicate whether the intended goal was achieved?

Wisdom will assess employee satisfaction with the social media strategy based solely on anecdotal feedback without analyzing performance data

Wisdom will measure the percentage increase in traffic to our website from social media channels compared to the baseline period before the strategy implementation

Wisdom will monitor the change in the number of followers on our least popular social media account as the sole indicator of success

Wisdom will count the total number of social media posts made by employees during the campaign period, regardless of engagement or reach