Question $10$: Select the most appropriate response to Jamal's question about assessing the effectiveness of the clothing store's community$-$building campaign.

Loyalty $-$ Use marketing analytics to gauge customer loyalty and repeated engagement with the brand

Engagement $-$ Evaluate the volume of comments, shares, and participation in polls and discussions to understand how engaged the audience is with the brand's content

Social Media Measures $-$ Review the total number of likes and followers on the boutique's social media profiles to determine the strategy's success

Reach $-$ Analyze the number of new followers gained over a given time period to measure how many potential customers the social media strategy attracted