QUESTION $10$

Twelve months ago your friend started a small business and has relied primarily on social media for their marketing communications. Unfortunately, it hasn't gone very well. She has very few followers on social media and they are not a very engaged audience. What might be the problem?

She doesn't have a social media plan.

She is broadcasting sales pitches instead of building relationships.

All of the other options are common reasons why her social media might not be working.

She is trying to do it all herself $-$ and run the business.

She is trying to use too many social media platforms.