Question $10$: You have accepted a position as a marketing manager for a company that creates deluxe board games in a variety of genres. The company has been using a valuebased approach to pricing, which allows them to position their products based on the perceived quality of the game's artwork, manufacturing, and complex gameplay mechanics. Sales have remained low, however, and the CEO of the company is concerned about losing market share to competitors who are taking notice of the deluxe board games trend. Which of the following pricing models would be the best option for restructuring the company's pricing approach?

A La Carte pricing would be appropriate given the fact that board games consist of dozens of individual, interdependent components

Cost$-$based pricing would establish a baseline cost for each product, and the additional markup value would provide consistent revenue for the company

Market$-$based pricing would position the product in relation to similar offerings in the market, giving the company a good idea of what customers are willing to pay so that businesses can position their products competitively

Customer demand for these products is inconsistent, and dynamic pricing would capitalize on trends in customer demand