Question $1$

$10$ Marks

$[$NOTE $-$ Question $1$ to Question $4$ are based on the same Case Study.$]$

There is a multi$-$model automobile $($two$-$wheeler$)$ manufacturing company,

MML$,$ its initial plant was in the northern region with a market share was $24\%.$

The company found that there was more demand in the south, so they set up

a new plant in the south with $4$ times the capacity, shifted the entire

manufacturing from the north to the south, and closed the plant in the north.

Many key suppliers supplying material to MML also shifted to the south. MML

has $200$ more distributors in the south. Their demand was more than supply

and they started losing customers to their competitors, their costs started

growing and lead time was more, hence customers had to wait a long time for

delivery:

QUESTION $-$ Specify three possible causes for MML not being able to meet

the customer demand. Provide three immediate steps to increase production

to bridge the demand gap. $(10,$ C$01/$P$01)$