Question $11$

$0$ pts

Week $4$: How Content Influences

Which of the following from the model based on the Vrontis et al$.$ paper in Week $3$ was not supported when we tested a portion of that model using data from the class $($as reported in Week $4)?$

Brand fit impacted credibility, not only indirectly through trustworthiness and expertise, but also directly.

Both trustworthiness and credibility directly impacted brand attitude.

Brand fit also has a direct impact on brand attitude.