QUESTION $1$

$11$ Using the case study above, outline how you would define strategic communication management. Justify why your definition may be best suited to discuss the matter capplued $n$ the case study.

$(15$ Marks$)$

$1\mathrm{.}2$ Creale a recond of how SAPO can tum around is reported poor performsnoe? lllustrate using your hombdge of comrmunicalion design.

$(15$ Marks$)$

$13$ Using the SAPO case, evaluate the rde of knowlodpe management showing how SAPO may likel to bemeff from it

$(20$ Marks$)$