Question 1 1

10 Marks

Study the scenario and complete the question(s) that follow:

Scenario A A friend of yours has invented a unique and useful new product. This friend, an engineer by profession, understands little about marketing and selling this new product. She does understand, however, that nothing happens until somebody sells the product. Source: Manning G.L, et. al. (2014), Selling Today: Partnering to Create Value, Pearson.

1.1 Describe three (3) general factors that need to be considered when you market a product. (6 Marks)

Study the scenario and complete the question(s) that follow:

Scenario B Ms Samantha Moodley has been teaching biology modules. She is offered a position selling pharmaceutical products. This position requires that she calls on doctors and pharmacists to explain the product line. Source: Manning,L el (2014), Selling Today: Partnering to Create Value, Pearson.

1.2 Describe the similarities and the differences between personal selling and teaching. (4 Marks)