Question $1[15$ marks$]$

$1\mathrm{.}1$ a$)$ Use an example related to the Investec case study to explain the concept of $$transient competitive

advantage$.(2$ marks$)$

b$)$According to the information provided in the case study, Investec has a transient competitive

advantage$.$ Do you agree or disagree with this statement? Justify your answer. $(3$ marks$)$

$1\mathrm{.}2$ a$)$ Evaluate the $1999$ mission statement of Investec to determine whether it meets the requirements of

a good mission statement. $(3$ marks$)$

Hint: When evaluating the mission statement use a table with the following headings; components, yes$/$no$,$ excerpts

from the statement.

b$)$ Compare the $1999$ and the $2021$ mission statements and comment on how it has changed over the years.

$(7$ marks$)$