Question: Question 1 ( 1 5 marks ) Best - cost provider strategies stake out a middle ground between pursuing a low - cost advantage and
Question marks
Bestcost provider strategies stake out a middle ground between pursuing a lowcost advantage and
a differentiation advantage and between appealing to the broad market as a whole and a narrow
market niche. From a competitive positioning standpoint, bestcost strategies are a hybrid, balancing
a strategic emphasis on low cost against a strategic emphasis on differentiation. By giving an
example, explain how a company can profitably employ a bestcost provider strategy.
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