Question $1[15$ Marks$]$

Customer needs and wants are changing at a rapid pace, creating content that speaks to a targeted audience may require

in house and personal skills. Dentsu highlighted that companies must focus on more than just reach and viewability to

$$understand what content truly engages consumers$.$

Explain any five factors that influence an enterprise$$s microenvironment.

Question $2[15$ Marks$]$

According to the case study above, for orgarnisations to be relevant, it has become evident that the use of digital articles is

imperative for organizations to effectively communicate about their business to the public.

With application to your chosen organisation, discuss the first five steps of developing effective communication