QUESTION $1$

$[15$ MARKS$]$

Explain Amazon's Scale Economics Shared $($SES$)$ model and how it contributes to the company's competitive advantage and discuss the significance of Amazon's negative cash conversion cycle $($CCC$)$ and its impact on the company's financial operations.

QUESTION $2$

$[15$ MARKS$]$

Analyse Amazon's diverse revenue streams $($e$-$commerce marketplace, direct retail, subscription services, cloud computing, technological innovation$)$ and their implications for the retail sector.