Question $1(15$ Marks$)$

Using the definition of marketing according to the American Marketing Association $($AMA$)$ and in respect of Bird Bicycle in the above pic, identify and discuss the application of:

$1\mathrm{.}1$ Value, $(5$ Marks$)$

$1\mathrm{.}2$ Needs $(5$ Marks$)$ and

$1\mathrm{.}3$ Product$/$ service $(5$ Marks$).$