Question $1(1\mathrm{.}5$ points$)$

A high end patio grill company runs a limited time promotional offer in which every customer who buys one of their grills receives a free barbecue tool set with the company's logo on it$.$ The tool set used in this gift$-$with$-$purchase promotion is an example of:

Question $1$ options:

a product placement

a contest

a loyalty program

a premium

specialty advertising

Question $2(1\mathrm{.}5$ points$)$

Search engine marketing is:

Question $2$ options:

brand content marketing

the purchase of ads that appear on search engine results pages

attempting to get a company's listing higher up on a search engine's results

making sure the company is listed outside the golden triangle of search results.

the same thing as search engine optimization

Question $3(1\mathrm{.}5$ points$)$

Heidi is a salesperson in the appliance department at Lowe's. For the month of June, Maytag is running a special promotion program wherein they pay retail salespeople like Heidi a $$30$ cash reward every time she sells a particular model of Maytag refrigerator to a customer during that month. This type of payment is called:

Question $3$ options:

a pull promotion

push money or a "spiff"

merchandising allowance

a cooperative selling award

retailer rebate