Question: Question 1 1 5 points Generally, marketers do not want to focus their marketing efforts on the people in a household who are in either

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11

5

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Generally, marketers do not want to focus their marketing efforts on the people in a household who are in either the ole or the role related to a buying decision.

initiator, decider

user, buyer

influencer, user

influencer, decider

Question 11 5 points Generally, marketers do not want to focus

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