Question $1(1\mathrm{.}5$ points$)$

Joe has a business that markets replacement parts for vintage model railroad sets. He knows that it will never be a large segment, but he serves his specialized customer group very well, and they reward him with their loyalty. Larger toy companies don't waste their time with this small market segment. This is an example of:

Question $1$ options:

$1)$

differentiated targeting

$2)$

multisegment marketing

$3)$

mass marketing

$4)$

niche marketing

Question $2(1\mathrm{.}5$ points$)$

If a marketer of expensive designer jeans decides to introduce a more affordable line of jeans to be sold through discount stores, this would represent a$($n$)\_\_\_\_\_\_\_\_$ for the designer.

Question $2$ options:

$1)$

upward line stretch

$2)$

flanker brand

$3)$

co$-$branding

$4)$

downward line stretch

$5)$

product line contraction

Question $3(1\mathrm{.}5$ points$)$

A new product is priced very high during the introduction phase of the product life cycle, hoping to maximize profits before serious competition enters the market. This indicates which type of introductory pricing strategy?

Question $3$ options:

$1)$

reactionary pricing

$2)$

value pricing

$3)$

odd$-$even pricing

$4)$

penetration pricing

$5)$

skimming pricing