QUESTION $1(16$ MARKS$)$

The extract details the organisational culture of PUMA. Now, conduct research on the organisational culture of any

sportswear company $($apart from Puma$)$ and elaborate on its observable and non$-$observable organisational culture

elements. Ensure that you indicate the sources where you extracted your research information from at the end of your

answer.

QUESTION $2(14$ MARKS$)$

Compare and contrast the organisational culture of the selected company in question $1$ with Puma$$s organisational culture

in the extract. Further, taking into consideration the organisational culture of both companies, provide a brief opinion on the

organisational culture you prefer and substantiate your choice.

Please use Nike and give academic references