Question: QUESTION 1 1 A basic, long - term pricing framework that establishes the initial price for a product and the intended direction for price movements

QUESTION

11

A basic, long

-

term pricing framework that establishes the initial price for a product and the intended direction for price movements over the product life cycle is called

.

a promotional strategy

.

strategic management

.

a price strategy

QUESTION 11 A basic, long-term pricing framework that establishes the initial

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