Question: Question 1 1 Marketers often use principles and theories from sociology and psychology to better understand consumers' actions and to develop basic strategies for dealing

Question 11
Marketers often use principles and theories from sociology and psychology to better
understand consumers' actions and to
develop basic strategies for dealing with their behavior.
contribute to the theoretical knowge in those disciplines.
avoid cultural reference group problems.
minimize postpurchase cognitive dissonance.
satisfy ritual consumption needs while avoiding overconsumption.
Question 12
Taps online shoe and clothing store has a unique way of dealing with abandoned shopping
carts. If a site visitor places items into the shopping cart and then leaves the site without
making a purchase, several days later Taps sends a humorous e-mail saying, "Let us show you
what your shopping cart did while you were gone," along with a photo of a cute dog
intended to represent the shopping cart. This attention-getting device is designed to
improve the site's
postpurchase dissonance.
Question 11 Marketers often use principles and theories from sociology and

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