Question 1 (1 point)

A local high school would like to complete some research with its students. It has randomly selected 5 last-period classes to survey. In this scenario, what is the term for the students in the five selected classes?

Question 1 options:

	population
	sample
	census
	sampling

Question 2 (1 point)

Marketers should have a clear goal in mind when browsing secondary data.

Question 2 options:

	True
	False

Question 3 (1 point)

What is the term for the sampling method in which everyone in the population has an equal chance of being chosen?

Question 3 options:

	representation sampling
	probability sampling
	non-probability sampling
	generalizing sampling

Question 4 (1 point)

Which of the following statements about secondary research is FALSE?

Question 4 options:

	Secondary research was once primary research.
	Secondary research includes analysis and interpretation.
	Secondary research is not relevant enough to meet a client's research objective.
	The data was initially collected for a different purpose.

Question 5 (1 point)

What does the term "generalizing" refer to in marketing research?

Question 5 options:

	to conduct research with a standard group of individuals
	to create understandable survey questions
	to project the opinions of a sample onto the population
	to have an equal chance of being chosen for the research