Question $1$

$1$

Point

Based on the Cola Wars case, which of the following is most true of Concentrate Production? Please select the best answer.

Porter would not consider Concentrate Production as a a $$favorable industry.$$

Porter would consider Concentrate Production as a $$favorable industry$$ in the sense that firms in the industry compete aggressively with each other despite a favorable industry structure.

Porter would consider Concentrate Production as a $$favorable industry$$ in the sense that firms are socially responsible.

Porter would consider Concentrate Production as a $$favorable industry$$ in the sense that expected and actual industry average profits are high.

Porter would consider Concentrate Production as a $$favorable industry$$ in the sense that firms in the industry compete aggressively with each other.

Question $2$

$1$

Point

Which of the following does not constitute an important and substantial barrier to entry in the Cola Wars case? Please select the one best answer.

access to distribution

patents

marketing and advertising $($e$.$g$.,$ branding and product reputation$)$

establishing a bottling network

Question $3$

$1$

Point

Which of the following is not a Buyer from the perspective of the Bottlers? More than one of the following answers may be correct. Please select all that apply. $($Feel free to ignore all other stages of the value chain that were not mentioned in the question text and note that partial credit will be given if there is more than one correct answer below.$)$

gas stations

supermarkets and grocery stores

the makers of concentrated syrup

firms that make plastic materials for packaging

discount retail stores

social media marketing agencies

pharmacies and drug stores