Question 1 (1 point) Cost-plus pricing is particularly common among companies that sell customized products, Question 1 options: True False

Question 2 (1 point) Suppose that a retailer pays $10 for a shirt and then apples an 80 percent markup. The retailer will set the initial price at ____. Question 2 options: $18 $28 $16 $22 Question 3 (1 point) Suppose that a retailer pays $20 for a wireless router and then applies a 50 percent gross margin. The retailer will set the initial price at ____. Question 3 options: $30 $35 $40 $45

Question 4 (1 point) One advantage of cost-based pricing is that it can be used to maximize the total profits. Question 4 options: True False

Question 5 (1 point) Firms using competition-based pricing should focus on all the different prices from their competitors. Question 5 options: True False

Question 6 (1 point) The reference value is the price of a product that consumers are willing to pay. Question 6 options: True False

Question 7 (1 point) Firms using the customer-based pricing method should set the product's price at a level that is below its value to the customer. Question 7 options: True False

Question 8 (1 point) Customer-based pricing is more common than cost-based and competition-based pricing. Question 8 options: True False

Question 9 (1 point) All of the following are potentials of customer-based pricing EXCEPT: Question 9 options: Avoid parity pricing. Guide product development. Determine different customer values for different market segments. All of the above are potentials of customer-based pricing.

Question 10 (1 point) A product can have both positive and negative differentiation values. Question 10 options: True False