Question $1(1$ point$)$ Order processing, warehousing, and inventory management are all functions pertaining to :

chain acquisition

sales promotion

a polycentric orientation

personal selling

physical distribution and logistics $($physical distribution and logistics$)$

Question $2(1$ point$)-$ The American Marketing Association defines a channel of distribution as $"$ an organized network of agencies and institutions that, in combination, perform all the activities required to link with users to accomplish the marketing task.

Marketers

Retailers

producers

competitors

stores

Question $3-$ Laura Ashley, The Body Shop, Victoria's Secret, Starbucks, the Disney Store, and Gap are examples of global retail operators that can be classified as specialty retailers since they offer less variety than stores.

True False

Question $4(1$ point $)$ Peer$-$to$-$peer $($p $-$ to $-$ p$)$ marketing uses distribution channels through:

door$-$to$-$door.

manufacturer $-$ to $-$ wholesalers

business $-$ to $-$ business

electronic commerce.

business $-$ to $-$ consumers

Question $5-$ Coca $-$ Cola Company's global marketing leadership position is based in part on its ability to put Coke $"$ within an arm's reach desire $"$ In other words, it is the ability to create :

Place utility

Time utility

Form utility

Information utility

All of the above

Question $6(1$ point $)-$ The entry global retailing market expansion strategies include all of the following except:

chain acquisition

franchise

departmental stores

organic

joint ventures

Question $7(1$ point$)-$ A French winery packs its wine in a $40-$foot container that is trucked to a port and then loaded onto an ocean$-$going vessel. This is an example of:

$$Cherry picking"a product

inventory control

containerization

hyper marketing

intermodal transportation

Question $8$: Japanese retailers traditionally offered few extra services to clientele; their stock was chosen not according to consumer demand but, rather, according to the purchasing preferences of the stores.

True False

Question $9(1$ point$)-$ Which of the following is an appropriate guideline for companies selecting independent distributors in international markets?

Select distributors don't let them select you.

Look for distributors capable of developing markets.

Treat local distributors as long$-$term partners.

Maintain control over marketing strategy from day one.

All of the above are appropriate guidelines.

Question $10(1$ point$)$ Distribution channels for automobiles in Japan and the United States are similar in that most car buyers in both countries visit dealerships before making a purchase.

True False

Question $11(1$ point$)-$ In advertising a$($n$)\_\_\_\_\_$ is an agent who chooses graphics, pictures, type styles, and other visual elements and has general responsibility for the overall look of an advertisement.

stylist

IMC manager

copywriter

director

PR practitioner

Question $12(1$ point$)-\_\_\_\_\_\_\_\_\_$is the technique global marketers use to describe ads with common design elements into which localized elements are inserted for individual country markets.

$"$ Pattern advertising$$

$$Template advertising$$

Cookie$-$cutter advertising

Model advertising

$"$ Stereotype advertising $$

Question $13-$ One task of the $\_\_\_\_\_\_$ department is to generate nonpaid forms of communication to foster goodwill among customers and others.

sales promotion

advertising

public relations

global marketing

headquarters

Question $14-$ In many parts of the world, McDonald's utilizes TV advertising that shows parents interacting with their happy children. Such advertising utilizes:

SRC appeals.

localized appeal.

rational appeals.

melodramatic appeals.

emotional appeals.

Question $15-$ Western advertising agencies still find markets such as China and Japan to be very complex, as Asian agencies find it just as difficult to establish local agency presence in Western markets.

True False.

Question $16-$ Some of the world's most memorable advertising campaigns originate from big ideas with an unlimited number of new executions Such a campaign is said to have legs.

True False

Question $17-$ Even in the face of such tough and growing competition, Adidas still enjoys high brand loyalty among older Europeans. The company recruits young people and pays them to wear Adidas shoes in public. This is an example of:

advocacy advertising

local advertising

pattern advertising

image advertising

global advertising

Question $18$ A $\_\_\_\_\_\_\_$ company possesses a critical marketing advantage with respect to marketing communications.

Global

Multinational

Domestic

Local

Glocal

Question $19-$ Ads based on a$($n$)\_\_\_\_\_\_\_\_\_$ appeal depend on logic and speak to the audience's intellect.

Rational

Localized

Advertising

Emotional

melodramatic

Question $20-$ The advertising promise that captures the reason that people buy products is known as

the advertising appeal.

the big idea

creative strategy.

the creative execution.

the selling proposition.

Question $21-$ Traditional support media include:

Newspapers

indoor posters

magazines

billboards

catalogs.

Question $22-$ Product placement has reached the world of live theater and opera. The difference between product placement and other forms of promotion is :

viewers are being marketed to subliminally without their consent.

products are focused showing different angles.

ethical concerns are not taken into account.

sponsors are recognized for their contribution.

prominent personalities add a message about the product.

Question $23-$ A critical marketing tool for global companies such as Red Bull is :

Event marketing

Question $24-$ Interactive television $($ITV$)$ allows viewers to see an ad in its entirety by pressing a remote button; to order products from home $-$ shopping channels; or choose different camera angles, such as for sporting events. Comments by James Pennefather, brand manager for Smirnoff, UK$,$ based on a comparison of traditional TV ads to ITV features included all of the following except :

$"$It is a calculated risk. $"$

$$It allows viewers to interact with programming. $"$

$"$It needs further testing. $"$

$"$It may or may not succeed. $"$

$$It is a lot more unproven. $"$

Question $25-$ In companies where a polycentric management orientation prevails, host$-$country nationals will be used in most selling situations with the exception of high$-$tech products sold in developed countries.

True False

Question $26$ In a contest in $45$ different languages covering $60$ countries, marketers for Axe Apollo invited consumers to fill out an $"$ astronaut profile. $"$ This is an example of :

astronaut profile varies from country to country.

sales promotion by global marketer.

promotion of interest in space exploration.

people in different countries prefer different topics.

promotion of different types for marketing.

Question $27-$ When a company must decide on the composition of its foreign sales force, which alternative is generally the most expensive?

host $-$ country nationals

agents of the host country

agents of any nationality

third$-$country nationals

expatriates

Question $28-$ Which type of salesperson is best suited to selling technologically sophisticated products in developed countries?

Expatriates

third$-$country nationals

host $-$ country nationals

agents of any nationality

none of the above

Question $29-$ Industry observers expect the popularity of home shopping to decrease during the next few years as interactive television technology is introduced into more households.

True False

Question $30-\_\_\_\_\_$ is a form of paid television programming in which a particular product is demonstrated explained, and offered for sale to viewers who call a toll$-$free number shown on the screen.

Magalog

Interactive television

Infomercials

Teleshopping

Groupon

Question $31-$ Which of the following is not identified by Porter as one of the possible types of barriers to entry in an industry?

access to distribution channels

loose bricks

economies of scale

product differentiation

switching costs

Question $32-$ Hypercompetition $"$ is a term that describes a business environment of escalating rivalry characterized by rapid product innovation and short product life cycles.

True False

Question $33-$ Maytag has been called $"$ the Rolls$-$Royce of washers and dryers $"$ Maytag markets Neptune, a high$-$tech, at a substantially higher than regular washer price. This is an example of$.$

consumer focus

focused differentiation

differentiation

cost focus

cost leadership

Question $34-$ Canon introduced the first full$-$color copiers and the first copiers with $"$ connectivity $-$the ability to print from sources such as video camcorders and computers. This Canon example shows how an innovative marketing strategy with fresh approaches to product, pricing, distribution, and selling leads to a competitive advantage in the marketplace. This strategy can be classified under:

Differentiation

layers of advantage.

changing the rules

loose bricks

collaborating

Question $35-$ Hypercompetition $"$ refers to companies that are successful and find sustainable competitive advantages.

True False

Question $36-$ Chance events play a role in shaping the competitive environment Chance events are occurrences that include all of the following except:

currency fluctuations

wars, and their aftermath

major technological breakthroughs

Oil crisis

annual business meetings.

Question $37-$ An approach to competitive advantage that exploits weaknesses in competitors $-$ focus strategies is called a $\_\_\_\_\_\_$strategy.

loose bricks

generic

supplier power

layers of advantage

collaboration

Question $38-$ The key to maintaining competitive advantage, according to W$.$ Edwards Deming is:

being first to market with all products.

outsourcing key components.

stressing low$-$price advantage in all areas.

being committed to constant improvement.

challenging all market leaders.

Question $39-$ When company management decides that it is unwilling to follow the $"$ conventional wisdom $"$ and instead finds a new way to gain competitive advantage, it might be said to be:

collaborating

innovating

changing the rules of engagement.

searching for loose bricks.

building layers of advantage

Question $40-$ Caterpillar's attention was focused elsewhere when Komatsu made its first entry into Eastern Europe and gained ground. This is an example of:

layers of advantage.

changing the rules

differentiation

collaborating

loose bricks