Question 1 (1 point) The focus group is the most effective method for collecting first-hand responses and reactions to a product or service; for gathering material to prepare a questionnaire or survey; or for updating facts about a culture or market. True False Question 2 (1 point) The purpose of the report or the presentation that comes out of the research process is to move the recommendation to taking action. True False If research objectives cannot be completed using other secondary and primary methods, and if a trip to the target market is required, the travelers should be sure they: gather as much information on distribution channels in the target market, observe typical consumer behavior in the target market, accumulate as much data as possible on competitors' pricing, product, placement and promotion activities. True False Question 4 (1 point) Saved A pie-chart is a visual tool a researcher would use to display quantitative data related to different entities and different categories of interest for those entities. True False Question 5 (1 point) If a gap in human resources capabilities exists, a company should retrain or hire new employees. True False Question 6 (1 point) Qualitative research collects information that can be analyzed numerically, while quantitative research collects descriptive information and is often communicated verbally or in writing. True False Question 7 (1 point) Cultural awareness (knowing the differences between different cultures) is an important prerequisite to doing business in a foreign market. True False Question 8 (1 point) Having information about why a company has entered or exited certain markets, and subsequently failed or succeeded can provide us with valuable information for our decision on feasibility. True False Question 9 (1 point) Pricing of an export must be competitive after cost, freight-in, insurance, customs/duty fees, etc., along with accounting for exchange rates, are considered. True False Question 10 (1 point) When collecting data using secondary sources, best practice to ensure reliability is to have at least two sources to substantiate the findings. True False Question 11 (1 point) An existing firm in a foreign market's own records, government publications, competitors' websites and publications, and newspapers/journals/magazine articles are good sources of secondary research. True False Question 12 (1 point) Sorting and classifying data helps eliminate material that is not needed and helps classify similar types of data into meaningful categories. True False Question 13 (1 point) The purpose of the report or the presentation that comes out of the research process is to move the recommendation to taking action. True False Question 14 (1 point) Saved A part of selecting research design and data sources includes using both primary sources and secondary sources and collecting both qualitative, and quantitative data. True False