Question 1 (1 point)

The market matrix asks, "Should the organization be investing resources in a particular product line just because it is making money?" The answer to this is, "Not necessarily," which is where ____________ comes in.

Question 1 options:

a)	market matrix

b)	economic dominance

c)	financial projections

d)	human capital

e)	market growth

Question 2 (1 point)

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When presenting financial information, a strategist should

Question 2 options:

a)	1) Understand the information, 2) Ask adequate questions, 3) Be precise and accurate, 4) Properly use financial terms, 5) Use relevant information, 6) Use clear visuals, 7) Verify data, 8) Summarize, and 9) Follow up.

b)	1) Understand the strategy, 2) Present effectively, 3) Be concise, 4) Learn the language, 5) Understand the culture, 6) Ask questions, 7) Verify data, 8) Give an executive summary, and 9) Follow up.

c)	1) Engage the audience, 2) Be personable, 3) Present with a positive attitude, 4) Don't say "Um," 5) Look the audience in the eyes, 6) Speak clearly, 7) Use a projector, 8) Summarize, and 9) Communicate professionally.

d)	1) Evaluate the strategy, 2) Be inquisitive, 3) Be ethical, 4) Understand the needs of the customer, 5) Use a Customer Relationship Management software, 6) Ask questions, 7) Be informative, 8) Engage with humor, and 9) Be professional.

e)	1) Understand the information, 2) Ask questions, 3) Present data, 4) Use finance terms, 5) Tell a story, 6) Use visuals, 7) Verify data, 8) Provide an executive summary, and 9) Follow up.

Question 3 (1 point)

The best example of a company resource is

Question 3 options:

a)	having higher earnings per share and a higher return on shareholders' equity investment than key rivals.

b)	being totally self-sufficient such that the company does not have to rely in any way on key suppliers, partnerships with outsiders, or strategic alliances.

c)	having proven technological expertise and an ability to churn out new and improved products on a regular basis.

d)	having a larger number of competitive assets than competitive liabilities.

e)	having more built-in key success factors than rivals.

Question 4 (1 point)

In evaluating how well a company's strategy is working, the best place to start is with a

Question 4 options:

a)	SWOT analysis.

b)	clear view of what that strategy entails.

c)	value chain analysis.

d)	competitive strength analysis.

e)	financial ratio analysis.

Question 5 (1 point)

When presenting financial information, it is important to

Question 5 options:

a)	use straightforward visuals.

b)	speak using professional language.

c)	use unique information.

d)	use color in your charts.

e)	hand out an information package explaining the data.

Question 6 (1 point)

How are a company's organizational capabilities developed and enabled?

Question 6 options:

a)	by strengthening the traditions that company executives are committed to maintaining

b)	through deployment of a company's resources or some combination of its resources

c)	by talking openly about the problems of the present company and determining how new behaviors will improve performance

d)	by shifting from decentralized to centralized decision-making

e)	by urging company personnel to search outside the company for work practices and operating approaches that may be an improvement over what the company is presently doing

Question 7 (1 point)

Based on the BCG growth-share matrix, _________________ is the percentage of the total market that is being served by the organization.

Question 7 options:

a)	market growth

b)	market share

c)	competitive advantage

d)

cash cow

e)	question marks

Question 8 (1 point)

The difference between a resource and a capability is

Question 8 options:

a)	a resource is a productive input or competitive asset, whereas a capability is the capacity of the firm to perform some internal activity competently.

b)	a resource is a reserve supply or back-up supply function, whereas a capability is the ability to manage the resource function.

c)	a resource is a mechanism used for carrying out some responsibility, whereas a capability possesses the ability to monitor the resource.

d)	a resource represents the firm's fixed assets, whereas a capability defines whether the firm is competent to perform some function with these assets.

e)	a resource represents the firm's human assets, whereas a capability defines the skills and knowledge of these human resources.

Question 9 (1 point)

A powerful tool for sizing up the company's competitive assets and determining whether they can provide the foundation necessary for competitive success in the marketplace is

Question 9 options:

a)	VRI tests.

b)	SWOT analysis.

c)	competitive strength analysis.

d)	financial and asset management analysis.

e)	value chain analysis.

Question 10 (1 point)

A _______ analysis is often called an internal/external analysis.

Question 10 options:

a)

VRIO

b)

PESTLE

c)	Five forces

d)

SOAR

e)

SWOT