Question $1(1$ point$)$

This term has been used instead of trademark in reference to brands that have created $$loyalty beyond all reason.$$

Question $1$ options:

success

brandmark

loyaltymark

blockbuster

lovemark

Question $2(1$ point$)$

A lessening percentage of advertising is devoted solely to:

Question $2$ options:

communicating

selling a product

selling a brand

All of the above are true.

None of the above are true.

Question $3(1$ point$)$

The PR$-$oriented model of branding focuses on the profits of a company.

Question $3$ options:

True

False

Question $4(1$ point$)$

In the recession of the late $1980$s$,$ consumers started buying more generic brands.

Question $4$ options:

True

False

Question $5(1$ point$)$

When people become overwhelmed with information, they tend to retreat into $$information bubbles.$$

Question $5$ options:

True

False

Question $6(1$ point$)$

Examples of biometric data uses include:

Question $6$ options:

eye tracking

electroencephalography

galvanic skin response

facial expression analysis

All of the above are true.

Question $7(1$ point$)$

BP mounted a public relations campaign to persuade people that it was a friend of the environment.

Question $7$ options:

True

False

Question $8(1$ point$)$

Storytelling will continue to become less important in advertising and public relations.

Question $8$ options:

True

False

Question $9(1$ point$)$

Stereotyping of women and minority groups has been:

Question $9$ options:

promoted by artists

resisted by advertisers

promoted by advertisers

All of the above are true.

None of the above are true.

Question $10(1$ point$)$

The point of the De Beers company PR campaign was:

Question $10$ options:

to make diamonds an essential part of life

to make cars an essential part of life

to make cigarettes an essential part of life

to make cigars an essential part of life

to make Taco Bell an essential part of life

Question $11(1$ point$)$

The public believes that advertisers are basically honest.

Question $11$ options:

True

False

Question $12(1$ point$)$

The $$two$-$way asymmetric$$ model of public relations is about:

Question $12$ options:

persuasion

dialogue

providing information

publicity stunts

communication within an organization

Question $13(1$ point$)$

Throughout the $1950$s and early $1960$s$,$ advertising offered a picture of the world that was:

Question $13$ options:

gritty and dangerous

idealized

middle$-$ to upper$-$class

All of the above true.

None of the above are true.

Question $14(1$ point$)$

How can advertisers and public relations firms reach people with new information?

Question $14$ options:

with magazine advertisements

with television advertisements

with storytelling

with fact$-$filled newspaper articles

via video games

Question $15(1$ point$)$

The advertising model adopted by The New York Sun in $1833$:

Question $15$ options:

allowed the paper to increase the price of each issue

was unpopular with readers

resulted in higher circulation

was unprofitable

resulted in greater profit from direct sales

Question $16(1$ point$)$

Advertisers attempt to make products appear to be:

Question $16$ options:

symbols of cultural values

symbols of personal worth

acceptable

both a and b

both b and c

Question $17(1$ point$)$

The first immigrants to America from Europe were encouraged by what to make the trip?

Question $17$ options:

advertisements

rights guaranteed by the U$.$S$.$ Constitution

rights offered by state legislations

European governments

outstanding arrest warrants

Question $18(1$ point$)$

To colonize the Americas, European trading companies:

Question $18$ options:

founded the Dutch East India Company

recruited Native Americans

advertised in the penny press

invented the printing press

created one of the first large$-$scale advertising campaigns

Question $19(1$ point$)$

One of Apple$$s successful PR strategies is to:

Question $19$ options:

market to teachers

give away a lot of free product

always feature real apples

show cute babies using computers

leak selected details about a new product

Question $20(1$ point$)$

Companies will need to take stands on social justice issues and do so:

Question $20$ options:

as quietly as possible

by calculating the most profitable side to take

authentically

both a and b

both b and c

Question $21(1$ point$)$

One of the best$-$known examples of defining a product in terms of new cultural trends was:

Question $21$ options:

Maybelline's lipstick ads

Piggly Wiggly's grocery store promotions

Dell's $1990$s computer campaign

Apple's $1984$ computer campaign

Disney World's ads

Question $22(1$ point$)$

An invention in $1440$ that had a big impact on print advertising was:

Question $22$ options:

the c