Question $1(1$ point$)$

When retailers use the information gathered about their customers' behavior in order to predict consumer trends, forecast demand, or identify consumer interest in products, they do so by applying

Question $1$ options:

big data analytics.

the marketing mix.

category management.

journey mapping.

merchandising techniques.

Question $2(1$ point$)$

Which of the following is not one of the dimensions marketers commonly use to classify retailers?

Question $2$ options:

size of establishment

level of service

breadth and depth of assortment

merchandise pricing

ownership$/$organization

Question $3(1$ point$)$

The local Aspen Bay store has a distinct image that draws customers to its store. Along with their lavish window displays and trendy music, the store is known for the smell of its candles burning throughout the store. Aspen Bay has placed a large emphasis on:

Question $3$ options:

aspects

atmospherics

imprints

assessments

impressions

Question $4(1$ point$)$

Juanita's Place is a dress shop that caters to dresses for special occasions such as school proms, holiday parties, and weddings. Juanita has a staff of trained employees that help in the selection of dresses regarding style, fit, and appropriateness for the occasion. The store also offers alteration services and free delivery. Juanita's Place is an example of

Question $4$ options:

a limited service store.

a self$-$service store.

a full$-$service store.

a franchise.

a department store.

Question $5(1$ point$)$

The best$-$known framework for explaining changes in retail institutions in terms of how retail outlets enter and move through the market is referred to as the

Question $5$ options:

wheel of retailing.

product life cycle.

retail life cycle.

retail adoption matrix.

retail market mix.

Question $6(1$ point$)$

All of the following have contributed to the changes in modern retailing except

Question $6$ options:

the conversion of "mom and pop" shops to chain organizations.

the rise of Internet shopping outlets.

the development of business$-$to$-$consumer commerce.

industry consolidation and flattening sales growth.

the growth in global retail opportunities.

Question $7(1$ point$)$

Which statement regarding the physical presence of retail stores is true?

Question $7$ options:

Most retail transactions occur in physical stores.

The number of physical stores is declining because more individual purchases are being made online.

There are no advantages to shopping in a store versus shopping for the same product online.

Customers rarely integrate their digital and in$-$store shopping experiences.

Unlike in the past, most retail transactions now occur over the Internet.

Question $8(1$ point$)$

Kendra works as an independent representative for a jewelry company. She holds "parties" in peoples' homes where she can display and talk about the jewelry she sells. What form of retailing does this represent?

Question $8$ options:

direct selling

shop$-$at$-$home retailing

convenience retailing

opportunistic buying

a retailing cooperative

Question $9(1$ point$)$

You and a close friend have decided to open a new retail store that specializes in selling fan apparel featuring the local university. According to your textbook, what is the most important factor that the two of you should consider before opening the store?

Question $9$ options:

how many university students you will hire

what assortment of products you should sell

how you will promote via social media

where the store is located in your town

how many athletic retail shops already exist

Question $10(1$ point$)$

Which of the following is not a reason why growth in the supermarket sector has been consistently declining over the last decade?

Question $10$ options:

the general rise in food costs

the increase in competition from warehouse clubs

the decrease in population

the increase in out$-$of$-$home eating

the increase in competition from online retailers.