Question 1 1 pts Customer satisfaction is defined as the degree to which an individual will resist switching from one offering to another O the level at which the offering meets or exceeds a customer's expectations O retaining satisfied and loyal profitable customers and channels O increasing the likelihood that a customer becomes a buzz marketer O the number of purchases in a defined period of time D Question 2 1 pts Kelly is writing a marketing plan for a new energy drink. Following an executive summary, what should her plan begin with? situation analysis O tactical details positioning statement segmentation analysis O targeting strategies