Question 1 1 pts What is the recommended first step of developing a social media strategy Determine which social media platforms have the largest audience. Look to see which what platform your customers and competitors are using. Look to see which platforms are being used by the top brands such as Coke, Nike, and Apple. Hire a social media strategist and use whatever platform the know best. None of the above Question 2 1 pts Which one of the following is not expected in a social media audit Critical look at all social media efforts. Examination of strengths and challenges O Evaluation of team performance Identification of paid and owned media All of the above are expected Which one of the following is not a group whom should be monitored when assessing the social media landscape: Employees O Suppliers O competitors Customers O All should be monitored Question 4 1 pts Which one of the following is a question to ask when thinking about a developing a social media strategy: Which customers like Facebook Are business goals aligned with social media goals. O What is the demographic profile of your customers O Which social media platform is trending All should be monitored Question 7 1 pts The primary goal of social media is to: Go viral Appeal to everyone O find new customers O reach customers to build relationship None of the above Question 8 3 pts What are some deeper insight to glean from a social media audit: (choose all that apply) What information is available regarding customer relationship Appeal to everyone What times are most of effective for posts and why How does engagement vary None of the above Question 9 1 pts What variables are important to customer engagement? Conversion, Shares, Timing, Relevance Timing. Content, Likes, Conversion Content, Tone, Timing, Relevance Shares, Likes, Tone, Conversion None of the above Question 10 1 pts Which statement is true: Interpreting data will help you optimize and adapt SM efforts Customers don't always know what they need: you're social media can help guide them Customers typically respond better to videos as compared to infographics. Topics of interest to you will be of interest to your customers None of the above Question 11 1 pts Which would be considered a weakness of a social media strategy: Youtube is considering charging to have content posted on the platform Competitors have successfully created several viral videos Customers have mentioned not finding important information about your company online Facebook is only allowing prime users access to its data analytics None of the above Question 12 8 pts Match the Characteristic with the correct platform Integrated shopping experience Build a personal brand as a thought leader Choose Choose Twitter Pinterest Snapchat Facebook Tik Tak Instagram YouTube Linkedin Choose Good for virtual community engagement Good for ongoing storytelling & long form commercials Best place to find out what going on in the world Choose Good for ongoing storytelling using short form videos Choose is considered the new digital mall Choose Good to locate activity and friends in real time I Choose Question 13 1 pts Ads are much more effective on social media platforms such as Facebook than on traditional media platforms like television: True False Question 5 3 pts What should you do before beginning a social media audit? (choose all that apply) Review website, SM platform properties, and marketing materials Take a class on social media strategy View competitors through customer lens Develop goals and objectives None of the above Question 6 3 pts What insights should you seek from a social media audit? (choose all that apply) Areas for improvement Opportunities Trends Social media 10 None of the above