Question: QUESTION 1 1 While QVC was not the first home shopping television show , it has become the most successful . The company has had

QUESTION 1 1 While QVC was not the first home shopping television show , it has become the most successful . The company has had a 14 percent growth rate since 1996 . The company attributes its success to its inimitable ability to create entertainment , the blend of entertainment and retailing . This ability gives QVC : a strategic orientation a value- based advantage strategic myopia a sustainable competitive advantage diversification capabilities

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