Question: Question 1 (10 marks). Using the Sheth/Frazer Matrix, Transtheoretical Model (Stages of Change Model), Climate Change Segments or another form of segmentation tool select, and

Question 1 (10 marks).

Using the Sheth/Frazer Matrix, Transtheoretical Model (Stages of Change Model), Climate Change Segments or another form of segmentation tool select, and justify your choice of, a target market for BEST if it were to introduce its initiative for residents of the Wollongong City Council area (or a local council area nearby to where you currently reside).

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