Question 1 10 points Save Answer Atwitter The college director of global activities was hopeful that the print ads in the school newspaper and 30 second spots on the campus radio station would spur some interest in the array of study tour and study abroad options he had secured. The communications director for the college had other ideas she favored a social media campaign consisting of tweets and Facebook postings. This is the most ridiculous thing I ever heard of he whined to the dean. The communications director's market research revealed the following: Medium Exposure Cost Newspaper 5,000 $500 Radio 3.000 13250 Twitter 700 $25 Facebook 200 315 The advertising budget is 53500, but there is no requirement that all the money be spent. The newspaper has only four issues before the end of the semester, but the radio sa 24/7 operation and has two dozen 30 second slots available. Facebook postings must be alternated with the rest of the mindiess drive posted on the college pages thus there is space for only three postings before the end of the semester Twitter is complicated by the 140 character requirement. The communications director Teels she needs five tweets to convey a single message about tours and semesters abroad, so for one message the cost would be $25 for each of the five components of the single ad. Due to thumb Fatigue, she feels that she has only 2800 characters left in her thumbs before the end of the semester. (A side note During the intersession period, she plans to embark on a strict regimen of thumb yoga to prepare for the coming semester) A partion of the variable cells section of the sensitivity report in Excel appears in the table below. How many potential customers will be reached by the optimal advertising campaign Final Reduced Cell Name Value kost $C$2 Newspaper 0 1000 5052 Radio 113.76 SES Twitter lo 500 SFS2 Facebook 17.76 42,080 8.900 cannot be determined from the constity report Objective Coefficient 15000 3000 POD boo