QUESTION 1 10 points Save Which statement does not describe inbound marketing? Inbound marketing pushes products to find consumers who would buy Inbound marketing emphasizes creating relevant content for consumers In Inbound marketing, marketers earn a customer's buy in the purchasing journey Inbound marketing is a new strategy to stand out in an age of information overload QUESTION 2 10 points Save An inbound marketing platform allows for O Non digital content management O Digital content management O Data management O Both A & B QUESTION 3 10 points Save The purchase funnel describes the consumer journey towards Awareness O Consideration O Preference O Purchase QUESTION 4 10 points sa Data management platforms allow companies to measure campaign performance across the segments and channels and increase conversions. O collect, store, and sort digital information O categorize customer data to better understand audience O all of the above QUESTION 5 10 points sa Second Party data is Odata collected by one's own organization data owned by another organization and shared with one's own organization* data owned and generated by one's own organization to share with other organizations O data purchased from another organization QUESTION 6 10 points sa Data management platforms allow people to utilize which type of data to target a specific audience on ad networks? first party second party third party O all of the above QUESTION 7 10 points S The marketing platform used to measure, predict and optimize for traditional and digital media is a Inbound Marketing Platform O Data Management Platform Comprehensive marketing measurement and optimization platform O none of the above QUESTIONS 10 points S: Comprehensive marketing measurement and optimization platforms provide a More complete picture of influences and consumers O More marketing-specific perspective More simplistic way of viewing media Both A&B QUESTION 9 10 points sa The combination of media that companies use to reach consumers and meet their needs successfully is an example of a O Purchase strategy O Marketing flowchart O Marketing mix none of the above QUESTION 10 10 points The problem with marketing mix modeling is The idea that companies should meet consumers in different ways It only looks at relationships with existing media It focuses on only digital media The model is complex QUESTION 11 10 points A potential problem with some attribution models is The assumption that all credit goes to the last exposure The model is hard to visualize and thus hard to interpret Each attribution can affect people in different way It searches for a conversion event QUESTION 12 10 points Marketing Evolution is an example of a marketing measurement and optimization platform that Synthesizes data from first, second, third, fourth party data and primary data for a complete picture O Creates impact based planning based on predictive analysis Utilizes people-centric modeling and focuses on return on investment O All of the above QUESTION 13 10 poin Impact-based planning Is based on solely foresight analysis O Does not allow for adjustments within the software O Optimizes media for planned and optimized scenarios Optimizes exposure