Question: Question 1 (10 points) What is globalization? Discuss the benefits of globalization 3 A/ 8 Question 2 (10 points) What is a reference group? How

Question 1 (10 points) What is globalization? Discuss the benefits of globalization 3 A/ 8 Question 2 (10 points) What is a reference group? How do reference groups influence consumer buying decisions? A Question 3 (10 points) Explain strategic alliance and the factors that contribute to its long-term survival O Toto C 7 - 0 8 9 7 $ 4 *5 6 9 3 1 2 B T 7 O P Y UT T R E 4 W 5 K . L H G D 2 1 S A > >

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