Question 1 (100 marks 40 weighting) Propose a budget for a marketing campaign of a new consumer product in your country Research in appropriate detail to present a realistic budget (500 words, 10 ) Question 2 (100 marks 60 weighting ) (1100 words, 10 ) Based on the budget you proposed in question 1, assess your proposal and analyze the causes of channel of distribution conflict, as identified by Berman (1966), in the selected marketing campaign In your opinion, how does the selected organization campaign resolve or manage conflict when confronted with such causes of conflict

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Question: Question 1 (100 marks / 40% weighting) Propose a budget for a marketing campaign of a new consumer product in your country. Research in appropriate

Question 1 (100 marks / 40% weighting)

Propose a budget for a marketing campaign of a new consumer product in your country. Research in appropriate detail to present a realistic budget. (500 words, +/- 10%)

Question 2 (100 marks / 60% weighting) (1100 words, +/- 10%)

Based on the budget you proposed in question 1,

-assess your proposal and
-analyze the causes of channel of distribution conflict, as identified by Berman (1966), in the selected marketing campaign.
-In your opinion, how does the selected organization/campaign resolve or manage conflict when confronted with such causes of conflict?

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