Question: Question 1: (1000 words, 100 marks) Why is it challenging for the hotel to expand its eco-friendly green products and services? Justify your answer. Explain

Question 1: (1000 words, 100 marks) Why is it challenging for the hotel to expand its eco-friendly green products and services? Justify your answer. Explain how the company maintains its natural capital in terms of the input/output rules. Select the most influential factor (only one) that affects adoption of environmentally friendly innovation in the hotels industry and justify your selection.

Question 2: (1000 words, 100 marks) Select a HOTEL brand/company of your choice and evaluate its strategic plans in terms of sustainability orientation/implementation. Analyse how the company addresses societal problems, and discuss its positive and negative impacts on local communities? mkh

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