Question: Question 1 1.1. What is a digital strategy? What are the key features and objectives of a robust digital strategy? 1.2. Explain the key features

Question 1

1.1. What is a digital strategy? What are the key features and objectives of a robust digital strategy?

1.2. Explain the key features of the following organisational policies and procedures related to digital strategy

Digital marketing policy and procedures
Online security policy and procedures
Digital customer interaction policy and procedures

Answer:

Question 2

Explain the following digital strategy review methodologies

Competitive analysis
Audit and Review of current digital marketing strategy

Answer:

Question 3

Answer the following questions:

3.1. Explain the key features, methodology and criteria for the development of review plans

3.2. What are the three (3) stages of digital innovation a business should be assessed on when conducting a review or audit of digital strategy?

Answer:

Question 4

Explain the following sources of relevant digital strategy information required for conducting an audit on business digital readiness

Online presence
Digital marketing
Customer interaction
Technology and efficiency

Answer:

Question 5

Explain the methods of analysing review information related to digital strategy according to the review plan

Answer:

Question 6

Answer the following questions:

6.1. Explain the format of the digital strategy review report

6.2. Explain the content that you would include in a digital strategy review report to discuss the outcomes, findings and recommendations of digital strategy review conducted

Answer:

Question 7

Discuss four (4) common recommendations for actions to improve digital strategy

Answer:

Question 8

Explain the following methods of distribution of the final review report

Stakeholder meetings
E-mail
Online presentations

Answer:

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