Question: Question 1 (12 marks) - Word Limit: 250 Dyson is a British technology company designs and manufactures household appliances. Hair dryer and vacuum cleaner are

Question 1 (12 marks) - Word Limit: 250 Dyson is

Question 1 (12 marks) - Word Limit: 250 Dyson is a British technology company designs and manufactures household appliances. Hair dryer and vacuum cleaner are the two most iconic and popular products of Dyson. Define the following marketing techniques and explain how Dyson can apply each of the following technique to promote the Dyson hair dryer. a) Endorsement b) Slice of life advertisement c) Price pack d) Keyword Advertising

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