Question: Question 1: ( 15 marks ) A. Describe the environmental forces that affect the companys ability to serve its customers. B. What is the importance

Question 1: ( 15 marks )

A. Describe the environmental forces that affect the companys ability to serve its customers.

B. What is the importance of socio/cultural beliefs, norms, and values while formulating marketing strategies and do you agree that there are certain technological as well as social and cultural changes that may elevate a new product or a new product or a new idea to the level of potentially viable business? Explain with appropriate example.

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