Question: Question 1 (15 marks) - Maximum 400 words Using the below globalization path diagram, please explain what kinds of internationalization strategies that IKEA pursue and

Question 1 (15 marks) - Maximum 400 words Using the below

Question 1 (15 marks) - Maximum 400 words Using the below globalization path diagram, please explain what kinds of internationalization strategies that IKEA pursue and how they achieve competitive advantages in the marketplace. Please specifically explain the profit-driving mechanisms of strategies and clearly explain why you choose the strategy. Global Integration and Coordination Recent globalization Traditional Globalization Multinational Expansion

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